How Much Does a SaaS Explainer Video Cost in 2026?
A SaaS explainer video costs between $500 and $25,000 in 2026. Most SaaS startups pay between $900 and $5,000 for a 60-second animated video. The price depends on who makes it, the length and how detailed the animation is.
This guide shows the common price ranges, what changes the price and what you should get for your money.
Price ranges by provider
| Provider | 60-second video | What you usually get |
|---|---|---|
| Template tools and low-cost freelancers | $100 – $500 | Template animation, stock characters, little or no script work |
| Experienced freelancers | $800 – $3,000 | Custom animation; script and voiceover often charged extra |
| Small studios | $1,500 – $6,000 | Script, voiceover, custom design and animation, fixed revision rounds |
| Large agencies | $8,000 – $25,000+ | Strategy workshops, larger teams, longer timelines |
These are typical ranges from public price lists and quotes. Many agencies do not publish prices, so real quotes vary.
What changes the price
1. Length
Animation is priced per second of finished video. A 90-second video needs about three times the design and animation work of a 30-second video. Most SaaS homepage videos are 60 to 90 seconds.
2. Script
Some providers expect you to write the script. Others include it. A good script is the most important part of the video, so check if it is included.
3. Custom design
Template videos reuse ready-made scenes. Custom videos start with styleframes designed in your brand colors and fonts, with your real product screens. Custom design costs more but looks like your product, not like a template.
4. Animation detail
Simple screen animation costs less than character animation, 3D or detailed UI transitions. More moving parts per scene means more animation hours.
5. Voiceover and music
Professional voiceover usually costs $100 to $400 for a 60-second script. Licensed music costs $20 to $200. Some studios include both, some charge extra.
6. Revisions
Check how many revision rounds are included and at which stages. Changes to the script are cheap. Changes after animation is finished are expensive.
Our prices
Motionsbay publishes fixed prices. Every video includes script writing, professional voiceover, custom design and styleframes, custom animation and 2 revision rounds at each stage.
| Length | Price | Delivery |
|---|---|---|
| 30 seconds | $900 | 7 days |
| 60 seconds | $1,500 | 14 days |
| 90 seconds | $2,100 | 18 days |
Monthly plans start at $2,800 for four 30-second videos. You pay 50% to start and 50% before final delivery. See all prices on the pricing page.
How to keep the cost down
- Start with a 60-second video for your homepage, then cut 15 and 30-second versions for ads.
- Send your brand files and product screenshots at the start, so no time is lost in design.
- Give all feedback at the script stage. It is the cheapest stage to change.
- Order add-ons, for example a 9:16 vertical version, together with the main video.
Summary
Expect to pay $900 to $5,000 for a professional 60-second SaaS explainer video from a freelancer or small studio. Compare what is included, not only the price: script, voiceover, custom design and revision rounds.
Need a video like this? Every Motionsbay video includes script, voiceover, custom design and animation. From $900 for 30 seconds.
See prices