How Long Should a SaaS Explainer Video Be?
A SaaS explainer video for your homepage should be 60 to 90 seconds. Ads and social posts work best at 15 to 30 seconds. Onboarding and feature videos can be 1 to 3 minutes, because the viewer already uses your product.
Length by placement
| Where the video is used | Recommended length |
|---|---|
| Homepage hero | 60 – 90 seconds |
| Paid ads (LinkedIn, Meta, YouTube) | 15 – 30 seconds |
| Reels, TikTok, Shorts | 15 – 30 seconds, 9:16 vertical |
| Product Hunt or launch post | 30 – 60 seconds |
| Feature page | 45 – 90 seconds |
| Onboarding and help | 1 – 3 minutes |
Words per length
A clear voiceover speaks about 140 to 150 words per minute. Use this to check your script:
- 30 seconds: 70 – 75 words
- 60 seconds: 140 – 150 words
- 90 seconds: 210 – 225 words
If your script is longer, cut words, not pauses. Viewers need short pauses to read the screen.
Why shorter is usually better
Viewers decide in the first seconds if they keep watching. A shorter video forces the script to focus on one problem, one solution and one action. If you need to explain more features, make a second video instead of one long video.
When to choose 90 seconds
- Your product solves a problem buyers do not know they have.
- You sell to several roles, for example managers and field teams.
- The video is the main explanation on your homepage.
Our recommendation
Start with a 60-second homepage video. Then cut a 30-second version for ads and a 9:16 version for social media. At Motionsbay a 60-second video is $1,500 and is delivered in 14 days. See SaaS explainer video production.
Need a video like this? Every Motionsbay video includes script, voiceover, custom design and animation. From $900 for 30 seconds.
See prices